Redde Northgate plc’s Post

Waiting in the CLEAR line for 40 minutes at the airport today, I reflected on a recurring theme: the delicate balance between accessibility and exclusivity. As CLEAR's popularity soared, thanks to partnerships with the likes of Delta, the premium lane began to feel less premium. This growth is a win for the service, yet it comes with a caveat. The more people who have access to expedited services, the less expedited they become. And while it’s humorous to imagine being first in line for a hypothetical Clear+ or Clear++ Pro, the reality underscores a larger narrative. In our quest for faster, better, and more exclusive services, we inadvertently create a cycle. New premium tiers emerge to restore exclusivity, yet not everyone can leap to the next level. What happens to the traveler who can only afford the base CLEAR membership when the expedited lane becomes crowded? As brands evolve and expand their offerings, finding ways to preserve a high-quality experience for all customers—regardless of the tier they can afford—is a challenge worth tackling. Our pursuit for premium convenience should not overshadow the core promise of delivering value at every level of service. This resonates deeply with our ethos at Ubiquity especially when tailoring bespoke CX solutions for our clients. Often, the key to amplifying value and driving results lies in a heightened focus on workforce management, ensuring an optimized experience for every customer, across every tier of service.

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